Last updated: May 2026 — James Wilson, Caldicotu3a
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Welcome to Caldicotu3a (caldicotu3a.org.uk). Before you explore our reviews and recommendations of new betting sites in the UK, we want to be completely transparent about how this website operates and how it generates revenue. Honesty and clarity are values we take seriously, and this page explains everything you need to know about our affiliate relationships.
Caldicotu3a participates in affiliate marketing programmes with a number of licensed UK betting sites and online casino operators. This means that when you click on certain links featured on our website and subsequently register an account or make a qualifying deposit with a betting operator, Caldicotu3a may receive a commission or referral fee from that operator.
These commissions are paid by the operators themselves and come at absolutely no additional cost to you as a reader or player. The prices, odds, bonuses, and terms you receive are identical to those available to any other customer visiting the operator's site directly.
An affiliate link is a specially tracked hyperlink that allows an operator to identify that a visitor arrived at their website via our recommendation. When you click one of these links, a small piece of data (a cookie) may be stored in your browser so the operator can attribute the referral correctly. This tracking process is standard practice across the online publishing industry and does not compromise your personal data or browsing security.
Not every link on caldicotu3a.org.uk is an affiliate link. Some links are included purely for informational purposes, such as links to the UK Gambling Commission, responsible gambling organisations, or other regulatory bodies.
No. Our editorial independence is non-negotiable. The existence of an affiliate relationship with a betting operator does not influence the content, scores, ratings, or conclusions published by James Wilson, the author and owner of Caldicotu3a. James Wilson evaluates every betting site on its own merits, applying the same consistent methodology regardless of the commercial relationship in place.
Operators do not have the ability to purchase positive reviews, request the removal of negative findings, or influence the editorial process in any way. If a site has significant weaknesses, those weaknesses are reported clearly and honestly.
Every new betting site reviewed on Caldicotu3a is assessed against a defined set of criteria. James Wilson's review process includes a thorough evaluation of the following areas:
James Wilson is the founder and lead reviewer at Caldicotu3a. With extensive experience researching and analysing the UK online betting market, James is committed to providing readers with accurate, up-to-date, and genuinely useful guidance. His reviews are written to help UK players make informed decisions, not to maximise affiliate revenue.
This disclosure is provided in accordance with the Federal Trade Commission's guidelines on endorsements and testimonials and aligns with UK consumer protection and advertising standards. We believe readers have the right to know when a financial relationship exists between a publisher and the products being reviewed.
If you have any questions about this affiliate disclosure or how caldicotu3a.org.uk operates, please do not hesitate to get in touch with James Wilson directly through the contact page on this website. We are happy to provide further clarification on any of the information outlined above.
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